Business program BuyBrand 2009
The 6th International Forum
Franchising in Russia. Advantages of franchising under economic crisis
|
22.09.2009 | ||
|
12:00-12:30 |
Exhibition opening official ceremony Pavilion 2, Hall 7 | |
|
Conference hall F | ||
|
12:20-12:35 |
Participants registration | |
|
12:40-14:40 |
The 6th International Forum Franchising in Russia opening Round table Advantages of franchising under economic crisis Main topics for discussion:
Discussion participants:
| |
|
12:30-13:30 |
Participants registration. Conference Hall A | |
|
12:30-13:15 |
Michael Malloy Technology Department DLA Piper Rus Limited
|
12 problems in franchising or everything you need to know before entering a franchise system
|
|
13:30-14:15 |
Julianna Tabastajewa, PhD Counsel, Hogan & Hartson
|
Key regulatory franchising framework and practical issues of concluding franchise agreements in Russia:
|
|
|
Julianna Tabastajewa focuses her practice on intellectual property protection and litigation, as well as on franchising matters, pharmaceutical law, competition law and media law issues. She also has extensive experience in domestic litigations and arbitrations in Russia. Julianna is currently working in the Russian Franchising Association on the legislation development initiative with regard to changes in the franchising regulation in Russia. Prior to joining Hogan & Hartson, Julianna served as head of the intellectual property and information technology department in the Moscow office of another international law firm for more than nine years.
| |
|
14:30-15:45 |
Svetlana Knyazeva Head of Franchise Department, Rosinter Restaurants Holding
|
Typical mistakes in relationshios with partners and ways to solve them Main points :
|
|
Svetlana Knyazeva started working in Rosinter Restaurants in 2002 as an International Law Counsel. From 2003 to 2007 she headed Legal Department of the Company, and in 2007 she was assigned as the Director of Franchise Department of Rosinter Restaurants. In 2001-2002 she worked in the legal department of Sun Chemical Moscow Printing Inks, in 2001-2004 Svetlana taught in the Russian Academy of Foreign Trade. Svetlana graduated from Law School of the Moscow University with honour. | ||
|
16:00-18:00 |
Conference room No.3 Vyshegorodtsev М.М
|
Minister of Moscow Government, Head of small business support department |
|
16:00-18:00 |
Talk show with E-Executive Russian success cloning. Benjain in a foster family. Problems of employment and income. Pros and cons. Franchise reality in Russia.
| |
|
23.09.2009 | ||
|
Conference Hall A | ||
|
11:20-12:15 |
Jean Samper, AC Franchise (France)
|
Franchise for export Jean Samper, AC Franchise (France) Main topics for discussion:
|
|
|
Mr. Samper is heading AC Franchise since 1989. He works both for international groups (Carrefour supermarkets, Michelin tyres and auto centers, Jani King commercial cleaning, PPR Redcats fashion retail outlets, etc.) and for smaller companies with more limited resources. AC Franchise is specialised in the development of franchising’s networks in France and in French speaking countries (Morocco, Belgium, Algeria). AC Franchise is one of the founding members of IFCN, the International Franchise Consultant Network dedicated to help franchisors to export their franchise. | |
|
Santiago Barbadillo, Barbadillo Asociados (Spain) |
||
|
Santiago Barbadillo is graduated in Business Administration by Complutense University in Madrid and master in International Marketing in Heythrop Park College (Oxford). He began in franchising in 1989, when he worked for National Westminster Bank PLC founding and managing the first Franchise Department in the Spanish Banking System. In 1994 he established Barbadillo Asociados, a leading franchise consultant in Spain which today employs 30 professionals in different areas, with presence in 8 Spanish provinces and 5 countries. Santiago Barbadillo is also General Manager of Ediciones de Franquicia S.L., the publishing house of “En Franquicia” a monthly leading specialised magazine on franchising, and the yearly publication Spanish Franchise Guide. | ||
|
12:20-13:10 |
Ferenz Feher, Feher&Feher (Mexico)
|
International Franchising: Master franchise
|
|
|
Ferenz Feher graduated from the Instituto Tecnológico de Estudios Superiores de Monterrey, Campus Estado de México as a licensed administrator with an honorable mention. He furthered his academic career at the Universidad Pontificia de Comillas in Madrid in International Commerce; and was certified as an executive in franchises from the Universidad Anáhuac del Norte. He received at the Instituto Panamericano de Alta Dirección de Empresas (IPADE) a masters in administration for top executives as well as an MBA in Franchises at Nova Southwest University in Miami, Florida. In 2007 he was certified by the ICFE (Institute of Certified Franchise Executives), becoming the first Mexican to achieve the CFE title. At a professional level he has worked with both Mexican and international companies specializing in administrative and sales areas. In 2002 he created his own consulting firm, Feher & Feher. For the last six years, Ferenz Feher has dedicates his career in creating more than 300 new franchise concepts in Mexico and Central America. He has also been involved in the Mexican Franchise Association since 1992. | |
|
13:05-13:55 |
John Von Achen
|
Franchising at crossroads or development possibilities of franchising business during economic crisis
|
|
John Von Achen is one of the leading experts in sales, marketing, franchising and strategic management. He has over 15- years of practical experience working with big Russian and international companies on strategic projects in Russia and CIS. He is the author of 35 audiobooks devoted to different business topics. Over 200 000 people from 40 countries visited his legendary seminars and master-classes. John Von Achen worked with the following companies on strategic franchising projects: LTB, Gloria Jeans, Rikki Tikki, Yudashkin Jeans, Levi's, McDonald's, Pyaterochka, Subway, Sbarro etc. He is the author of the bestseller “Crisis – how to survive” and “AntiCrsis Trilogy: Management, Sales, Marketing”
| ||
|
14:00-14:40 |
Gaurav Marya Chairman, Indian \franchise Association
|
How to build brands in emerging markets. Success stories of International Franchising
|
|
Gaurav Marya is a born entrepreneur. He started his first Business at the age of 16 and over the years has started and sold some 15 other businesses ranging from mobile phones, career advisory, restaurants to entertainment Business etc. He has been actively developing franchising in India since 1999 when he formed his own consulting company Franchise India Holdings | ||
|
16:00 -17:30 |
General Director Magazine
|
Round table Pitfalls of franchising Main topics for discussions:
|
|
24.09.2009 | ||
|
Conference hall A | ||
|
11:35-12 :35 |
John Von Achen
|
Strategy of sales and marketing management for franchisee in crisis
|
|
12:05 12 :55
|
Pavel Arievich, Senior Associate in the Intellectual Property and Technology Practice, DLA Piper
Daria Kononenko, Associate in the Intellectual Property and Technology Practice, DLA Piper
|
Licensing Media Content - Fundamental Legal Aspects
|
